How Staircase produced 88 videos in 6 months with Clipmasters

Staircase NZ Clipmasters Casestudy

Introduction

Staircase, a New Zealand property investment firm with more than 80 staff across Auckland, Tauranga and Queenstown, faced significant challenges in managing its video production. Kevin and his team needed a steady flow of video content across several formats, all produced to a consistent standard. However, they had worked with a number of freelance video editors and encountered the same problems each time. That’s when they turned to Clipmasters.

The Challenges Before Clipmasters

  • Inconsistent Freelancers: Staircase had worked with a number of freelance editors, and enough of them underdelivered that Kevin approached the first Clipmasters call expecting the same result.
  • No One Managing the Work: Buying editing hours didn’t include project management, so the internal team still had to chase drafts, check quality and hold delivery dates.
  • A Brand Look That Was Hard to Hand Over: Staircase had a clear standard for how its videos should look, and consistency across everything they publish is part of how the brand presents itself. Outside editors struggled to reproduce that look reliably.
  • A Range of Formats: Long-form video, short-form video and motion graphic ads each need a different treatment, and editors who handled one usually struggled with the others.
  • No Room to Build an Editing Team: Hiring an in-house editor meant recruitment, equipment, software and the risk of a bad hire, for a function that sits alongside the core business rather than inside it.

How Clipmasters Helped

Staircase moved on to Clipmasters’ Enterprise plan. The plan provides:

  • A full-time dedicated video editor.
  • A creative project manager to oversee timelines and quality control.

Implementation

  • The Costs Were Checked First: Kevin worked out the cost of the plan against the number of videos Staircase would receive each week, and the numbers worked.
  • The Hardest Projects Went First: Staircase deliberately sent the most difficult work it could think of rather than easy jobs. The editor handled it.
  • The Editor Learned the Brand: Working from Staircase’s existing videos and brand notes, the editor matched the firm’s own style instead of applying a generic one.
  • Quality Control Before Delivery: Imane, Staircase’s creative project manager, reviews every edit before Kevin sees it and holds the delivery dates.
  • One Workflow for Every Format: Long-form video, short-form video and motion graphic ads all run through the same editor and the same process.

Work sample

When I first spoke to Joke I was probably a little bit skeptical. We had tried a lot of freelancers in the past. We gave them some of the toughest work we could think of, and to our surprise the video editor did very, very well.
kevin lum staircase nz

Kevin Lum

Head of Digital Assets @ Staircase NZ

The Results

  • Signed on the Strength of the Work: Staircase sent its most difficult projects early and got them back done properly, which is what changed Kevin’s mind.
  • The Brand Look Landed in the First Month: Within the first month the videos looked the way the team had envisioned, so they stopped correcting style on every edit.
  • 88 Videos in Six Months: An average of around fifteen videos a month across the full range of formats, delivered on schedule.
  • Quality Control Moved Off the Internal Team: Every edit is checked before Staircase sees it, so Kevin’s team reviews finished work instead of managing the process.
  • No Editing Team to Build: Staircase got a full-time editor and a creative project manager without recruitment, equipment, software licences or the risk of a bad hire. Absences are covered, so the output doesn’t stop for annual leave or public holidays.

The Takeaway

For property investment and real estate firms that publish video regularly, Clipmasters provides a way to keep output consistent without building an editing team. People form a view of a firm from its videos long before they speak to anyone there, so quality and consistency matter across everything published. By pairing firms with a dedicated editor who learns the brand and a creative project manager who owns delivery, we help them publish on schedule without managing production internally.

Tired of juggling freelance editors?

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