Introduction
Daadaak, a prominent media agency with 4 million followers across various platforms, faced significant challenges in managing its video production workload. Teddy and his team were under immense pressure to consistently deliver high-quality video content. Here were their primary pain points:
Pain Points Before Clipmasters
- Overwhelming Workload: Daadaak aimed to post around 48 pieces of content per day across all platforms. This massive volume of content required extensive video editing work, overwhelming their internal resources.
- Burnout and Reduced Creativity: The constant pressure to produce and edit large volumes of content led to burnout among team members. More time spent on video editing meant less time for creative brainstorming and strategy development, impacting overall content quality and innovation.
- Inefficient Processes: Managing multiple video editors, coordinating feedback, and ensuring timely content delivery became increasingly difficult. These inefficiencies resulted in delays and inconsistencies in their posting schedule, affecting engagement with followers.